These days everyone wants to rank their website because being on the first page of Google is gong to get your lots of business right? of course but the only problem is that everyone else on the internet has the same goal. so how do we achieve this? well the best way to do this is to eradicate any tricks you may have up your sleeve because you know what Google probably knows about it and this will only lead to you being penalised on search results. The best way to achieve this is to make sure that your website is as true as you portray it to be, after all, search engines want to provide the best result to the user because if the user does not get the results they are searching for then users will naturally use another search engine which is very bad for business in the eyes of the search engine.